Where's Waldo? Greenfield Hunt Begins Sunday!

From a World Eye Bookshop press release:

Where's Waldo? In Greenfield, of course! He's turning twenty-five this year, and to celebrate, the famous fellow in the striped shirt and black-rimmed specs is visiting twenty different local businesses all through the month of July. Those who spot him can win prizes, including buttons, books, and more. From Magical Child at 134 Main Street to Opus at 186 Main Street, from Mesa Verde at 10 Fiske Avenue to Wilson’s at 258 Main Street, plus 16 more locations, Waldo figures are showing up in public areas of local establishments. Anyone who wishes to participate can pick up a “Find Waldo in Greenfield!” search list with the names of all the participating businesses, and collect an "I Found Waldo at ___________" card for each Waldo they spot. Collecting cards in sixteen or more businesses and turning them in at World Eye Bookshop will win a Waldo button and an entry for other, larger prizes to be drawn at a Waldo party to be held at World Eye on Tuesday, July 31st, at 4:30 p.m. The Grand Prize is a complete six-volume set of Waldo books, and 1st, 2nd, and 3rd prizes will also be awarded, consisting of gift certificate packages from participating businesses. People who prefer a shorter version of the hunt can collect the cards from eight businesses and pick up a Waldo button at World Eye Bookshop.

Waldo is the creation of Martin Handford, whose entertaining drawings of crowd scenes swept the world in 1987. Since then, the Where’s Waldo books have held a cherished spot on bookstore shelves the world over. There are now over 55 million Waldo books in print worldwide and they’ve been translated into eighteen languages. An entire generation has grown up searching for Waldo and his cast of wandering companions.

In celebration of Waldo's longevity and popularity, his American publisher, Candlewick Press, is teaming up with the American Booksellers Association and 250 independent bookstores all across the country, including World Eye Bookshop here in Greenfield, to have fun and encourage people to visit local businesses. There is no charge to participate, and the game lasts for the entire month of July. For more information about hunting for Waldo in Greenfield, call World Eye Bookshop at 413-772-2186.